Translating human context into business strategy.
As a freelance qualitative researcher I provide expert qualitative moderation and data synthesis to help fast-paced market research teams seamlessly handle project overflow and execute complex methodologies with the proven rigor of 6+ years of experience including successfully leading UX research tracks for 4 of the 5 Big Tech companies.
6+
Years of Qualitative Research
500+
In-depth interviews & focused group discussions Moderated
4 Out of 5
Big Tech UX Research
Industry & Research Expertise
Media & Technology
OTT platforms, Software (B2B & Consumer), E-commerce, Advertising, UX & Product Concept Testing, AI Interface Testing.
Consumer & Retail
Baby Care, Personal Care, Cosmetics, Consumer Packaged Goods (CPG).
Real Estate
High-end property purchase, consumer pain points, and target group (TG) identification.
Specialised Research Methods
Tools & AI Agents
Experience
Qualitative Market Researcher
The MindMarket, FieldWorkHub, Cardinality AI, Kantar, 361 Degrees Market Research, NEPA India
- Managed and executed end-to-end market research projects ensuring deliverables aligned with strategic objectives.
- Conducted 500+ IDIs and FGDs, gathering nuanced insights through offline and online methods.
- Led specialized studies including Ad testing, A&U, and UX research.
- Provided strategic recommendations influencing product development and marketing campaigns.
Market Research Executive (Project Management)
361 Degrees Market Research
- Directed research lifecycle from client briefing to final strategic recommendation.
- Served as SPOC across multiple key studies.
- Established rigorous qualification standards for participant screening.
- Transformed complex data into executive-ready insights.
Education
MBA, Marketing
LLIM, Mumbai, Maharashtra India
A constant SGPA of 8+ pointer. Final semester thesis in Mystery Shopping (High end real estate).
B.E. Information Technology
KKWIEER, India
Completed with first class.
Languages
Key Projects
Proprietary Tool Development
Moderator Co-Pilot
To solve the cognitive overload researchers face during live sessions, I developed Moderator Copilot, a proprietary tool that automates session pacing, parses discussion guides, and facilitates in-app summarizing.
UX & Concept
Premium Browser UX
In-depth interviews and concept co-creation to define users' aspirational needs regarding superior performance, advanced privacy/security features, and overall delightful user experience for a premium web browser.
Children's Research
Generative-AI Interaction
Employed an Online Diary study to map the user journey and interaction patterns of children using generative AI tools, focusing on their prompt design and conversational behaviors.
Market Analysis
Indian UPI Payment Landscape
Identified key user needs, trust factors, and usability barriers across different UPI platforms, informing future product design.
Contextual Inquiry
Social Media Creator Content Strategy
Decoded content strategy frameworks, metadata use (hashtags, captions), and platform settings for optimizing audience engagement.
Usability
Advertiser Survey Cognitive Load
Conducted cognitive interviews with professional advertisers to assess the usability, cognitive load, and validity of a survey instrument.
Product Strategy
Online Advertiser Platform Feature Prioritization
Explored daily operational pain points and feature priorities of online advertisers through semi-structured interviews to inform ROAS metrics and policy level pain points.
Deep Dive
Social Media Group Management
In-depth interviews with large social media group administrators to understand user workflows, platform usability, and criteria for content moderation.
Let's build something meaningful.
Based in Berlin, Germany. Open to qualitative research and moderation projects globally.